Digital Interactive Campaign - Joshua Tree National Park x Google

We were given the client of National Park Services and had the agency to select a specific park and a brand for the park to collaborate with. We chose Google, specifically Google Lens. the target audience we were given was baby boomers. We selected google lens because based on our research, baby boomers appreciate educational engagement.

As a group, we created a style guide for the campaign and all contributed to the ideation behind our content. I also created the TikTok posts.